After 20 years of practicing hoodoo and rootwork, I became frustrated when I realized that everybody else out there seemed to be simply sticking to the same old blueprint of mail-order formulas and making the same kinds of mojo bags and doing the same kinds of spells over and over, with very little in the way of innovation or creativity.

Of course, people do that because it works, and the proof is in the pudding! But at the same time, I did sense that there might be some room to do things a bit differently, and so was born.

Originally launched as a showcase for a variety of shamanic and animist shrines and tools revolving largely around the figure of High John the Conqueror, the site have since evolved into a full-service mail-order vendor of candles, oils, herbs, incenses and other supplies necessary for the practice of rootwork, conjure and hoodoo.